Effects of Numbers and Labels of Choices on People’s Purchasing Decisions

Here is a well-written psychology essay for our group project of AP Psychology. Basically, this research centered on two independent variables, and we used appropriate statistical methods to conduct our data collection and analysis. Please check out the abstract below:

The experiment studies people’s decision making under different labels and numbers of choices when they are buying products. The questionnaires simulate the situation of choosing set purchase for mobile phone fee and four types of questionnaires (cheaper and standard; standard and premium; cheaper, standard and premium; standard, premium and super-premium) and 360 in total are distributed in three locations targeting three types of people: the middle-age and elder, teenagers and official staff. The result majorly corresponds to our hypothesis: differently-designed labels can influence customers to select different choices.

Keywords: decision, label, number of choices, purchase, subliminal message

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